Understanding analytics and consumer habits is such a crucial factor to being a successful content creator and business owner. As I dive deeper into the growth and marketing side to business I have begun taken much more notice into these processes. I have just recently started utilizing the analytics functions for my sites but it has been super helpful when it comes to understanding the way people interact and navigate your site/platform. Something I have noticed for myself is that my general site navigation needs to be optimized, when your site entices users to continue to explore and consume the job is being done and I found that through analytical assessment there are certain categories that tend to block users from continuing. With this new information I have made alterations and look forward to reassessing in a few weeks to see the results.